All the Best Marketing Strategy Mnemonics you May Need

When we say marketing mnemonics, we aren't referring to the many two letter or three letter acronyms that exist such as SEO, SEM, PPC etc. Those acronyms are used to abbreviate long terms. If that is what you are interested in, I would suggest this post from Clicta Digital. It lists 100 of the most common digital marketing acronyms.

Rather, these are all mnemonics, which don't just break a term down, but help you think of points that you need for market strategy. You can think of them as strategy acronyms. They tend to be usually longer, and usually cover more than three points at a time. They are used to help you remember all the information contained within that subject.

Here are some of the best Marketing Strategy Mnemonics out there

Let me know in the comments if there any marketing mnemonics that you use to help you strategize.

When you are trying to write influence someone (through copy, speech, etc.)

CASSRL(say it like casserole)- Consistency, Authority, Social proof, Scarcity, Reciprocity, Likability

When you are setting any goals, make sure they are

SMART - Specific, Measurable, Achievable, Realistic, Time-based.

When qualifying need of a buyer, see where they stand on these things

CHAMP- Challenges, Authority, Money, Priority

You may have heart of BANT (Budget, Authority, Need, Time) previously for qualification purposes. It still works great, and maps to CHAMPS. Some prefer CHAMPS more, as you don't rely on if a prospect has "needs" or not, rather you enquire about their "challenges". Also, you don't merely ask if the "time" is right, but enquire about their "priorities". The time will be right, if they prioritize a challenge enough to take action.

When you are imagining your marketing funnel

AIDAL- Awareness, Interest, Desire, Action, Loyalty

I make it a point to add an L in the end to account for existing customers. Even though it's the customer success dept. who handles that part of the funnel these days, it's important to marketers because it is looked upon as another channel to acquire more customers. Existing customers can become brand advocates and refer other prospects to your product. Such support is invaluable. In fact, there are now funnels which start at customer acquisition, and have different stages thereafter. But the word loyalty works well to encapsulate all such stages.

When dealing with organizational resources in a resource-based view framework, make sure they are

VRIO- Valuable, Rare, Inimitable, Organized

If you ensure your resources have have the 4 above characteristics, you will be able to achieve a competitive advantage.

When conceptualizing the realm of marketing, consider the

7 Ps- Product, Price, Promotion, Place, Process, People, Physical Evidence

Process, People and Physical Environments are late additions to the more familiar 4 Ps model. But all can be tied to marketing. Human capital goes hand in hand with shaping your organizational culture, which can be used for marketing. There is also a thing called internal marketing, where all roles (not just marketers) are trained so they think of the consumer first. Process was a natural addition, as it's the service component to the existing product. Physical Evidence is the tangible aspect of the product, and any other tangible aspects of customer service.

When envisioning the common steps of marketing growth, consider marketing growth wheel, remembered by

SOSTAC- Situational Analysis, Objectives, Strategy, Tactics & Action and Control.

Know the big 5 characteristics in personality in order to better perform behavioral segmentation

OCEAN- Openness, Conscientiousness, Extroverted, Agreeable and Neurotic.

Use the life force 8 to tap into what makes people tick

SEW SoProCoSeFr- Survival(including life extension), Enjoyment (sensual gratification), Winning, Social Approval, Protection (of loved ones), Comfort, Sex (Companionship as well) and Freedom (from pain, fear, danger)

Internalization & Externalization Process of the Brand Identity Prism

Internalization: PeCuSe- Personality of Sender, Culture, Self Image of Receiver

Externalization: PhyRelRef- Physique of Sender, Relationship, Reflection of Receiver

This may be considered rather abstract by some, but it's very useful when mapping out communication strategies for brands. I've attached a picture of a brand identity prism below to help see how it comes all together.

Credit: Xtreme Freelance from Simplemachinedesigns.com

Consider all these factors when evaluating brand equity

IMRR- Identity (Imagery, Association, Personality, Perception), Meaning, Response (Judgments, Feelings) Relationship(Loyalty, Penetration, Awareness).

There are multiple models people use to measure brand equity, some more popular than others. The IMRR mnemonic touches all the key areas you need to know so you don't miss out on the breadth of equity for any brand.

For handling sales objections on the phone, or even in online exchanges, consider

LAIR- Listen, Acknowledge, Identify and Reverse.

When designing an ad concept, consider

IFAB RTB- Insight, Features, Advantages, Benefits, and Reason to Believe.

Every one of these points is crucial. You can see how insights, benefits and reason to believe are incorporated in the following brand concept. It's for fast moving consumer goods. I include features and advantages as well to account for product marketing, seen commonly in the SaaS sector.

Credit: Graham Robertson from LinkedIn.